After filing a trademark application, the trademark officials specifically trademark examiners, analyse the application and carry out their own search. After conducting their search they write down their opinions about the brand name, mainly point out the reasons why the applied brand name shall not be registered. All these objections along with relevant trademark provisions are stated in Trademark Examination Report. These objections must be replied by the applicant within one month from the date of receipt of the examination report. This reply is generally known as trademark examination reply.
It is always advisable that applicant of the trademark hire an attorney for drafting a reply as they are better experienced with relevant trademark laws and case laws that are pertinent to file the reply efficiently.